People aren’t distracted by a fragmented internet.
They’re hypervigilant.
Most brands are still designing for humans who no longer exist.
We’ve spent the last decade rewiring our nervous systems.
Every ping now lands like a predator in tall grass.
This isn’t about “digital fatigue” or “short attention spans.”
It’s about understanding a new cognitive baseline:
Consumers now think like prey.
Scanning for threats before perceiving value, eliminating risks before seeking rewards.
